DIRECT MAIL REMAINS THE CONSUMER'S CHOICE FOR MARKETING MESSAGES

A recent study shows that consumers prefer direct mail to email, mobile or social advertising by a wide margin.  In fact, most consumers say they actually enjoy going to the mailbox to get mail and seeing what's inside!

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IS NEWER ALWAYS BETTER?

With each new decade and each new technology advancement, cutting edge marketers evolve to a "new school" of strategies and tactics to attempt to attract new customers.  But is it really a good idea for those of us in the "limited time, limited budget" world to attempt to emulate the new marketing ideas every time the school of thought changes?

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A "ONE-TWO PUNCH" THAT CAN MAKE AN IMPACT ON YOUR MARKETING

At the most basic level of advertising, there are two options you need to consider.  1) What medium will you use to communicate?  2) What message do you want to convey? Your goal is to select an advertising vehicle that can effectively and affordably reach your target audience with your message.  And secondly, to convey a message that promotes your service in a memorable and persuasive way.  I want to share two statistics with you that can help you choose your medium and message...

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SOME REAL ESTATE ADVERTISING IS MORE "REAL" THAN OTHERS

Recently the UK Royal Mail commissioned a study to compare the difference in how consumers react to digital advertising (on screen) versus physical advertising (like direct mail).  The same material was shown to subjects on screen and on printed cards and their brain was scanned during the interaction using functional Magnetic Resonance Imagecy (MRI) to assess how the processing of marketing messages was affected by the medium of presentation.  The findings were significant...

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DIRECT MAIL MARKETING OUTSHINES OTHER OPTIONS

In the era of instantaneous, nearly free electronic messages, why would anyone still use direct mail to communicate with their customers and prospects?  Direct mail may be more time consuming and expensive than e-mail and social media, but it also provides a much higher return on investment.  

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