REALTOR® MAGAZINE RECOGNIZES FROM YOUR FRIENDS
We're proud to have been profiled in REALTOR Magazine by contributing editor Melissa Dittman Tracey. Tracey says, "If you want prospects to remember you and think of your more fondly, give them a gift. Research shows it works!"
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FROM YOUR FRIENDS NAMED ONE OF COLORADO'S TOP 250 PRIVATE COMPANIES BY COLORADO BIZ MAGAZINE
Colorado Biz Magazine highlights 250 private companies each year that have experienced impressive growth thanks to innovation, emerging markets, focused leadership and good old fashioned hard work. From Your Friends (Braintree Marketing) is proud to be a part of that prestigious group!
USPS DELIVER MAGAZINE PROFILES FROM YOUR FRIENDS
ADD A PERSONAL TOUCH TO YOUR DIRECT MAIL CAMPAIGN
BY POLLY S. TRAINER
In this day of e-mail overload, receiving a letter that isn't a bill or junk mail can be a real treat at the end of a long day. Marketers are figuring out that in many cases, personalizing their direct mail pieces can result in great response rates and increased sales. From Your Friends Relationship Marketing has a creative way to use personalization.
Real estate companies depend heavily on referrals and 1-to-1 marketing, so everything has to be personalized. "We wanted to create a product that had all the benefits of self-created direct mail pieces without the time and cost," says Chad Rueffert, president of From Your Friends, a Colorado Springs-based marketing firm focused on the real estate industry.
The firm partners with local restaurants and attractions to create a monthly postcard featuring a discount offer at the venue. The real estate salesperson then uses an online design tool, provided by From Your Friends, to personalize the postcard by adding their photo, contact info, personal notes, a scanned signature, new listings or detail on the local real estate market. Clients have shared that the program has increased sales, and that customers often call agents to thank them for the postcards and to offer new names for the mailing list, Rueffert says. Many of his real estate clients close three or four deals every year because of the program, he says.